Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard
Source: CPSC Recall #11034
Recall Date
2010-11-10
Manufacturer
Big Ideas Marketing, of Owings Mills, Md.
Units Affected
About 8,800
Products Involved
Horse-on-a-Stick Toys
Hazard
The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.
Remedy
Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.
Reported Injuries
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.
Sold At
Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
Manufactured In
China
Full Recall Description
This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.
Data source: U.S. Consumer Product Safety Commission (CPSC) via SaferProducts.gov.
For the most current recall information, check directly with CPSC or the manufacturer.
Last verified: 2026-03-28